Gem Center 8 Nguyễn Bỉnh Khiêm, P. Đa Kao, Q.1
9:00 -12:00 | 27/4/2021

CONNECTED

COMMERCE

CONFERENCE

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  • Have our branding communication activities has a direct physical tangible designed connection to sales result?
  • Have our brands adopt solutions to win both communication audience and consumers, all at once, in a seamless journey?

Our answers as marketers

The new challenge

In 2021, brands in Vietnam are entering into a challenging economic situation, in which businesses are asked to be more efficient in every of their marketing activities. Solutions for creating a meaningful connection from brand inspiration to business performance in the marketplace are constantly in search.

Meanwhile, the stepping into post-digital era has changed our consumers’ path to purchase as well as their expectation of experience towards a brand, the global pandemic has created a grande shift in commerce landscape across industries. Digital transformation has been fostering the convergence of platforms, together with the merging of experiences and transactions.

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As CMO, as marketing practitioners, we constantly seek answers for below questions…

Isobar Vietnam to introduce our unique solution, in the privilege partnership with ACCESSTRADE: Connected Commerce

CONNECTED COMMERCE
SOLUTION

  • Connecting all dots for a seamless journey from creative (branding) to commercial (selling).
  • Integrating fragmented digital sales channels/activities to one-platform for higher optimisation.
  • Effective leveraging KOC practice for sales while ensuring brand communication & exposure.

1

TOPIC

9:00 – 9:30

The convergence of Communication audience and Mordern shoppers

2

TOPIC

9:30 – 10:30

Connected Commerce Solutions:
"The era of seamless shopping journey & our answers as marketers"

3

TOPIC

10:30 – 11:00

Business Impact & Feasibility to realize the vision: “Data-driven approach to make creativity close the last miles for brands"

AGENDA

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Sanjay Bhasin

CEO DENTSU INDOCHINA

Thi Anh Đào (Denise)


CEO Isobar Vietnam, Dentsu International

BÙI HUY DŨNG

Business & Strategy Director ACCESSTRADE VIETNAM

ĐỖ HỮU HƯNG

CEO ACCESSTRADE VIETNAM

Speaker

COUNT DOWN TO THE EVENT

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THỜI GIAN

9:00 -12:00 | 27/4/2021

Gem Center 8 Nguyễn Bỉnh Khiêm, P. Đa Kao, Q.1

ĐỊA ĐIỂM

© 2020 ACCESSTRADE a product of INTERSPACE VIETNAM. All rights reserved.

Trụ sở chính

Tầng 7, số 97-99 Láng Hạ, Phường Láng Hạ, Quận Đống Đa, Tp Hà Nội

028 3970 0359

support@accesstrade.vn

VP Tp Hồ Chí Minh

Số 927/1, đường CMT8, Phường 7, Quận Tân Bình, Tp Hồ Chí Minh

028 3970 0359

support@accesstrade.vn